Potential clients WILL Look Up Your Business Online or on Social Media
SEO is a Valuable Tool for Growing Your Business
Search engine optimization (SEO) is the “process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” In fact, 93% of online experiences begin with a search engine, and 47% of people click on one of the first three listings (SEJ, 2016).
Translated, this is what you do with your website to appear on the first page of Google search. It’s important to note that while SEO is a very valuable strategy, it doesn’t happen overnight. Consistently updating content on your website and using a selection of carefully curated keywords can help you get more eyes on your website.