An issue I often see with small business clients is the lack of consistency in their branding. So, what exactly do I mean by brand consistency? Brand consistency is ensuring that you are using the same color palette, typography, style of images, messaging, etc. across all of your digital channels. One of the main reasons
Things seem to change day to day with the coronavirus epidemic, but one thing is for sure– people are spending A LOT of time online. As a result of social distancing, many business owners are finding that they have more time to work ON their business rather than in it! While people will be back
In the midst of the current pandemic, people are turning to social media to stay connected. It’s been a great way to stay connected to friends and family, but it’s also a very valuable tool for small businesses to use to stay connected to their customers. That being said, responsible commercial social media use is
LET’S CHAT One of the biggest traps that I see many of my clients fall into is the myth that they need to be active on every social media platform. If you have a huge brand like Apple or Starbucks, this might be a strategy that you employ, but I’m gathering that if you are
Over the past few months, I have taken inventory of the online software programs and apps that I use daily in my business. Last week, in my business coaching program we had a presentation from Jordan Gill of Systems Saved Me and it really made me focus on ways to automate tasks I do often
Did you know that 83% of Facebook fans expect a response the SAME day they make an inquiry?! It’s no surprise that people have pretty short attention spans today and instant gratification is a very real thing. With that in mind, I wanted to share a few reasons why it’s SO important to respond to
