Making Sure Your Brand Visuals are Consistent is a MUST

An issue I often see with small business clients is the lack of consistency in their branding. So, what exactly do I mean by brand consistency? Brand consistency is ensuring that you are using the same color palette, typography, style of images, messaging, etc. across all of your digital channels. One of the main reasons

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Is it Time to Refresh Your Digital Branding?

Things seem to change day to day with the coronavirus epidemic, but one thing is for sure– people are spending A LOT of time online. As a result of social distancing, many business owners are finding that they have more time to work ON their business rather than in it! While people will be back

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5 Tips for Using Social Media During Times of Crisis

In the midst of the current pandemic, people are turning to social media to stay connected. It’s been a great way to stay connected to friends and family, but it’s also a very valuable tool for small businesses to use to stay connected to their customers. That being said, responsible commercial social media use is

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Are You “Really” Responding to Your Online Community?

Did you know that 83% of Facebook fans expect a response the SAME day they make an inquiry?! It’s no surprise that people have pretty short attention spans today and instant gratification is a very real thing. With that in mind, I wanted to share a few reasons why it’s SO important to respond to

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