Why Every Small Business Should Have a Style Guide

In this post, I’m talking about one of my favorite subjects for small businesses– digital branding consistency. Digital brand consistency is at the core of what we do here at Seaside Digital Design & Marketing and it’s something that large corporations do well, but small businesses don’t embrace as much as they should in order

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What you DON’T Want to Do with Your Website and Social Media

One thing you DON’T want to do with your business’s website and social media is to operate them without cohesive branding and a comprehensive digital branding strategy that links the two. A core feature of our Digital Brand Design packages is that they address your business website AND your social media strategy and content. Your

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3 Simple Ways to Tweak Your Brand Messaging During COVID-19

We are all working our way through the new reality of COVID-19 and, consequently, shifting our small business’s brand messaging to reflect what our customers are currently experiencing as a result of this pandemic. Here are three simple ways to adjust your brand messaging in light of our current situation: Prefer a video recap? Watch

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Making Sure Your Brand Visuals are Consistent is a MUST

An issue I often see with small business clients is the lack of consistency in their branding. So, what exactly do I mean by brand consistency? Brand consistency is ensuring that you are using the same color palette, typography, style of images, messaging, etc. across all of your digital channels. One of the main reasons

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Is it Time to Refresh Your Digital Branding?

Things seem to change day to day with the coronavirus epidemic, but one thing is for sure– people are spending A LOT of time online. As a result of social distancing, many business owners are finding that they have more time to work ON their business rather than in it! While people will be back

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5 Tips for Using Social Media During Times of Crisis

In the midst of the current pandemic, people are turning to social media to stay connected. It’s been a great way to stay connected to friends and family, but it’s also a very valuable tool for small businesses to use to stay connected to their customers. That being said, responsible commercial social media use is

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