• What you DON’t Want to Do with Your Website and Social Media

    One thing you DON’T want to do with your business’s website and social media is to operate them without cohesive branding and a comprehensive digital branding strategy that links the two. A core feature of our Digital Brand Design packages is that they address your business website AND your social media strategy and content. Your […]

    READ MORE

  • 3 Simple Ways to Tweak Your Brand Messaging During COVID-19

    We are all working our way through the new reality of COVID-19 and, consequently, shifting our small business’s brand messaging to reflect what our customers are currently experiencing as a result of this pandemic. Here are three simple ways to adjust your brand messaging in light of our current situation: Prefer a video recap? Watch […]

    READ MORE

  • Making Sure Your Brand Visuals are Consistent is a MUST

    An issue I often see with small business clients is the lack of consistency in their branding. So, what exactly do I mean by brand consistency? Brand consistency is ensuring that you are using the same color palette, typography, style of images, messaging, etc. across all of your digital channels. One of the main reasons […]

    READ MORE

  • Is it Time to Refresh Your Digital Branding?

    Things seem to change day to day with the coronavirus epidemic, but one thing is for sure– people are spending A LOT of time online. As a result of social distancing, many business owners are finding that they have more time to work ON their business rather than in it! While people will be back […]

    READ MORE

  • 5 Tips for Using Social Media During Times of Crisis

    In the midst of the current pandemic, people are turning to social media to stay connected. It’s been a great way to stay connected to friends and family, but it’s also a very valuable tool for small businesses to use to stay connected to their customers. That being said, responsible commercial social media use is […]

    READ MORE